Navistar, Inc.

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Marketing Director

Marketing Director

Job ID 
2017-23534
# of Positions 
1
Internal Title 
Marketing Mgr Sr
Position Type 
Regular Employee
Category 
Marketing - MK/MKT
Location 
US-IL-Lisle
Travel 
Up To 25%
Relocation Offered 
Yes
ERP Eligibility 
Eligible for Employee Referral Bonus

Overview

Reporting to the Vice President of Marketing, the Marketing Director, OnCommand Connection, will develop and launch strategic communications efforts to ensure our products and services reach our targeted consumer base and are set apart from and above the competition. This person will demonstrate an ability to manage the entire creative process, using internal and external resources, in a demanding, fast-paced environment.  This person will have oversight for all marketing communications for our portfolio of International trucks, including medium-duty, heavy-duty, and severe service products. 

 

  • Develop communications strategies and tactics that address key business needs, including annual marketing communications plans.  This includes, but is not limited to: paid/earned media, trade shows, events, content marketing and sales support for the brand.
  • Ensure strategic marketing plans are being developed in a consistent and systematic way, and ensuring that initiatives and budgets are spread across vocations in a way that support business and sales objectives.
  • Develop and articulate product and brand value propositions for each product offering in collaboration with respective disciplines in sales, pricing/finance, engineering, and procurement, where appropriate.
  • Manage advertising, show/events and content agency resources accordingly to ensure objectives are being met and initiatives are being addressed in a timely manner.
  • Organize and lead retail marketing programs and trade communications with key strategic channel partners and distributors.
  • Forge partnerships with corporate marketing functional disciplines, including CRM/digital, dealer marketing and product marketing.
  • Manage a team of 1-3 contracted marketing managers as necessary

Position Purpose and Requirements

Directs the development of company marketing programs. Responsible for assessment of existing and potential markets, coordination of technical product development, development of product strategies, definition of promotional activities and product launch. Activities may include technical
sales support; product advertising/promotion; planning, developing, and implementing multiple channel programs; and directing the development of company market requirements for specific product(s) or product line(s). Selects, develops, and evaluates personnel to ensure the efficient operation of the function.

 

Basic Requirements:

  • Bachelor’s degree and at least 10 years of marketing experience
  • At least 4 years of management experience

OR

  • At least 12 years of marketing experience
  • At least 4 years of management experience

 

Additional Requirements

  • Qualified candidates, excluding current Navistar employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. Navistar does not anticipate providing employment related work sponsorship for this position (e.g., H-1B status)
  • 10+ years of experience in brand marketing/management or integrated marketing communications
  • Experience managing product launches
  • Must be willing to travel on an average of at least 25% of the time

Desired Skills:

  • MBA preferred.
  • Proven experience in leading, planning and executing integrated marketing communication plans, with particular emphasis in digital and e-commerce.
  • Knowledge of market segmentation techniques, market analysis, and marketing strategy development.
  • Ability to thrive in an entrepreneurial environment.
  • Product knowledge or aptitude to quickly learn vehicle product attributes

Competencies:

  • Ethics and Navistar Values
  • Dealing with Ambiguity
  • Creativity
  • Managing and Measuring Work
  • Organizational Agility

Compliance/Marketing Requirements

Visit us at www.Navistar.com to discover more about our organization

 

It's Uptime at International

 

Navistar is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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