This position is located in the Southwest Region: AZ, CA, TX and Surrounding States
The Regional Marketing Manager (RMM) is responsible for optimizing regional and dealer marketing activity through direct engagements with International Truck Dealers. The RMM will play an integral role in the dealer annual planning process, execution of marketing activities and management of the post-activity follow up process. The RMM will be responsible for facilitating the growth of dealer’s marketing capabilities to drive improved profitability and marketplace awareness for both International and the dealer brand.
Position will work with assigned regional sales team, vehicle center marketing teams, agency resources and dealer clients to execute region and dealer specific marketing solutions to effect common goals and objectives.
Specifically the RMM will:
Evaluates business opportunities to define and optimize the product portfolio through analysis and understanding of targeted markets, market trends, new technology, customer business issues and the competitive environment. Applies broad knowledge of company product capabilities and service offerings with in-depth analysis of market position to create and expand the portfolio of products and solution alternatives. Works closely with product development to create products and validates early product definitions with customers. Uses technical expertise and extensive industry experience to formulate product strategies and identify new product opportunities. Responsible for developing project plans
designed to address customer needs and/or expand market share. [NOTE: This position is both strategic and technical in nature and requires
extensive industry experience.]
Visit us at www.Navistar.com to discover more about our organization
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Navistar is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.